Digital Strategist & Social Media Consultant

SERVICES
Please note this is an overview rather than an exhaustive list. For a bespoke quote based on your social media needs, career stage and budget - get in touch here!
Digital Strategy
· Creation of fully bespoke social plans and detailed weekly schedules for single, album or tour campaigns
· Liaison between artist, management and wider team to coordinate campaign rollouts
· Elevation of social presence through creative strategies
· Strengthening of digital persona, maximising online efforts while remaining true to the artist's voice
Social Media Management
· Full management of all social media platforms, with focus on Facebook, Twitter, Instagram, TikTok, Soundcloud, Discord and Youtube
· Copywriting
· Asset creation guidance, with commissioning or basic asset editing as needed
· Content posting following best practices
· Monitoring of latest trends and features on each social platform
· Live coverage of shows
· Creation and management of Linktree and simple websites/splash pages
· Management of Spotify for Artists, Apple Music for Artists, Amazon Music for Artists
· Monitoring of fan engagement / Community management
· Running of fan competitions, giveaways or other activations via third party platforms
· Coordination of tour promo with agents and promoters (circulating assets and copy, granting ad access, claiming FB events, managing online gig listings on Songkick/Bandsintown etc.)
· Reporting and stats analysis
Social Auditing
· Conduction of social audit to assess and enhance an artist's online presence
· Analysis of what is and isn’t working
· Action points for social optimisation
Email Marketing
· Set up, growth and management of mailing lists
· Full design and copywriting of newsletters
Meta Ads
· Ad creation and management on Meta Business Manager
· Creation of target audiences
· Post boosts
Initial Setup
· First time user consultancy
· Creation and set up of all needed social platforms