Testimonials

"Maïté’s contribution to every campaign I’ve worked on with her has been nothing short of game-changing. Not only is she exceptionally organised, she always gets to the heart of the campaign as an indispensable team member. With Maïté, you’re not getting someone who schedules some social media posts and calls it job done, you’re getting someone who will revolutionise your way of thinking about how to approach the entire campaign."

- Ed Macdonald, Label Manager, 100% Records

"Working with Maïté for the last couple of years has been a pleasure! It’s been great having someone on the team who I could believe in to lead Soul II Soul’s online presence, from creative content strategy to commissioning a website redesign to managing all our platforms. It’s a weight off my shoulders and she always makes sure to stay true to our voice and who we are. Our socials have been refreshed and engaging, and numbers are here to prove it: we’ve doubled our Youtube subscribers, almost doubled Instagram followers, and Spotify followers have gone up by 50%."

- Jazzie B (Soul II Soul), Artist

"Maïté is a force of nature, super professional and just gets the job done with no fuss. As an artist her input has been invaluable, allowing me to focus on my actual music making and creativity."

- Nadine Shah, Artist

"Maïté is a social media superstar! Her campaigns are thoughtful, creative and always tailored to the specific artist or brand she is working with. She’s great with artists, she takes the time to learn their voice as well as their priorities and passions and creates a bespoke socials campaign accordingly. She’s also really diligent and tenacious and doesn’t let anything slip. She always goes way above & beyond and anyone would be lucky to have her on their team."

- Kat Kennedy, General Manager at Big Life Management

"I worked with Maïté on the most recent Emeli Sandé album, ‘Let’s Say For Instance’; she was excellent at leading the social media strategy for the campaign. Maïté was always on top of this key area of the marketing mix, ensuring that we had an abundance of quality content, liaising with social platforms and DSPs to execute various activations and keeping the whole team up to date. Maïté was excellent at dealing with the multiple requests Emeli was receiving whilst at the same time showing empathy for the needs of the artist and making sure that Emeli wasn’t overwhelmed and that content remained authentic. The result was a really strong campaign and I am very happy to recommend Maïté."

- John Leahy, SVP of Marketing at Chrysalis Records

"Maïté has been working for us (Archive) for many years now and our socials have gone from strength to strength. She has really found a way to communicate with our fans that's exciting, fresh and original. Archive likes to take a more artistic approach to social media and Maïté has also really nurtured this aspect to its fullest potential. We look forward to starting our next campaign with her soon as we embark on our next European tour."

- Darius Keeler (Archive), Artist

"Maïté manages the s#!† out of our social media. She develops a strategy for the campaign, always balancing new avenues and tech with our more established channels; she lays out a detailed schedule that includes specific (yet flexible) ideas for individual posts; she works with us day by day to execute the schedule; she analyzes results as we go and makes adjustments as needed; and she does it all with a smiley-face emoji. Perhaps one day AI will be able to perform these high-level tasks even better than Maïté, but no human will."

- Chris Cain (We Are Scientists), Artist

"In the four years Maïté has been running Archive’s socials she has more than doubled the band’s Spotify followers and monthly listeners, doubled their YouTube subscribers, and more than tripled their IG followers. The results speak for themselves, but more than that Maïté has become an indispensable part of the Archive family, always going above and beyond for the cause and great to have around - I don’t know what we’d do without her!"

- Tony Perrin, Manager at Big Life Management

"Maïté is the best. We worked closely together on my album 1 campaign & her input & help across all platforms was invaluable. Her attention to detail is wonderful; she’d be a great addition to any artist’s team."

- Orla Gartland, Artist

"Maïté has been an absolute pleasure to work with. She is highly skilled and knowledgeable in the field of social media management and has helped us tremendously in increasing our online presence and engagement. She is always prompt in her communication and provides insightful and strategic recommendations for our social media platforms. Maïté's passion for her work is evident in her attention to detail and her commitment to achieving the best possible outcomes for her clients. Her professionalism, creativity, and dedication to our brand have been invaluable to us.
I highly recommend Maïté Castelain for any social media management needs and am confident that she will provide exceptional service and results."

- Janne Mansnerus (Super8 & Tab), Artist

"I’ve worked with Maïté on pretty much all our artists projects now. She’s incredibly patient (with me) and super creative. I’d recommend her to anyone who knows absolutely nothing about social media (like me) or knows a bit and could do with some strategy and guidance. And read all the reviews by artists who have worked with her - that says it all really!"

- Ros Earls, Founder and CEO at 140dB Management

"I’ve been working with Maïté for about 6 years and she has been a fantastic asset to Big Life Management! Providing social media management services to most of our roster and having led the digital strategy on album campaigns for Emeli Sandé, Badly Drawn Boy and We Are Scientists to name a few, she is incredibly hard working and consistently delivers top level services. She nurtures great relationships with our artists who know they can trust her, and we are delighted to be relying on her expertise."

- Tim Parry, Founder and CEO at Big Life Management

"Having worked with Maïté on a number of projects I can confidently say she’s a clear and efficient communicator, confident and imaginative in her approach. She knows the world of social media inside out. I would not hesitate in recommending her for any campaign."

- Lou Rhodes (Lamb), Artist

"From the get go, Maïté has been an incredible force in driving our campaigns and was able to deliver according to our plans. She also added her own creativity to the mix which was very helpful and stirred us into newer directions, which proved to be fresh and exciting."

- Kushal Gaya (Melt Yourself Down), Artist

"Working with Maïté Castelain on the most recent Emeli Sandé album has been pure pleasure!

In the world of global marketing, it's such a help to know what the social strategy is, especially when it is so well done."

- Donna Vergier, International Marketing at Chrysalis Records

"Maïté is a pleasure to work with! Extremely dedicated, hard working and also a really nice person. Myself and Maïté worked together for over a year, which included a release campaign with ULTRA Records, as-well as several high profile shows across Europe. She’s highly capable and easy to work with."

- Jack Casey (EMBRZ), Artist

"We’ve really enjoyed working with Maïté. She managed our social accounts throughout a full album campaign, keeping on top of gig/festival announcements, coming up with ideas for posts, and making sure things stayed cohesive across all of our channels."

- Ross Millard (The Futureheads), Artist